About the Author: Michael Carter

Michael Carter

Michael Carter is an SEO content writer specializing in writing high-impact, search optimized content of service pages that results. Having spent more than 8 years in the digital marketing arena as well as having a communication background, Michael has helped home service companies, SaaS platforms, and local businesses transform their poorly performing web pages into lead-generating machines.

The writing philosophy applied by Michael is easy: mix the search intent and the brand storytelling, construct something which ranks, and not only it ranks but also converts. It can and will go anywhere, however, he can and will explain a sophisticated pricing topic or optimize a home page with user experience level of detail.

At the moment Michael leaves the screen, it is probably working out a hiking trail, drawing a building, or enjoying a well-made espresso coffee. He is certain that brilliant content does not begin with the keywords rather than it begins with the curiosity, clarity and that very insight you can not get until the time you know your audience very well.